I’m not sure when it began. The earliest recollection I have is standing in the aisle at CVS and looking at the selection of toilet papers. I’m not even sure what I was thinking at the time, though I imagine it was probably along the lines of, “Why is this 4 pack so much cheaper than that four pack?… Oh I see,… this one is single ply.”
Yeah, I’m pretty sure that’s when it started because, as I looked down the aisle, I saw a very large package that appeared to contain 12(!) rolls of toilet paper and the price was less than the price of the 4 rolls, doubled. “Ah,” I thought, “I bet it’s single ply.” But it wasn’t, … it was double ply. A clerk walked by and murmurred, “That’s a great sale!” I grabbed the 12 pack, and rushed toward the cashier.
After that, I refused to purchase the 4 pack. And I didn’t even look at single rolls. I had graduated to bulk. From there, it was only a short step to the 12 packs of soda at the supermarket, and it will come as no surprise to many of you that I ended up in one of those big discount warehouses where I could purchase everyday items for a fraction of their cost,… all I have to do, is buy thirty of them.